It has been predicted many times, the engine that will be the downfall of Google, but this time the pundits are saying that there is just a chance that the day has come. What is this "pretenders" name? Cuil.com (pronounced "cool"), but why could it be so dangerous to Google's top dawg position??
Apparently, the database that Cuil uses is three times the size of Googles and ten times the size of MSN's, which should of course mean that the results could be more comprehensive
Then there is the issue about user privacy, Google as we know collects data (via the Google Tool bar etc) on what you look for and some people don't like that.
Another thing is that the people who built Cuil also know Google inside out, which means that they know a lot more than the other pretenders to the throne did.
Cuil could too be seen as a better engine for some, as it has several useful features that researchers and the really serious searcher might like, so that could draw users away too.
Perhaps Google will have a fight on its hands after all.
For more news items and articles on online marketing and search engine optimisation, please see our website.
Comments