At IOM we deal with lots of different sites, and the ones in the biggest trouble are the ones that either have too much duplicate content or have ignored the fact that the Title and H1 series of tags are important and need to be properly used.
Why is the title important, quite simply as the Engines use this as a indicator as to what the page is all about (and therefore what to rank it for). Similarly, the H1 tag is used by the engines as an indicator of the main thrust of the page, which in the days of LSI had better be something relevant to the Title tag.
You must also bear this in mind when you are writing the copy for the page, and also the other header tags on the page, the same going for the links in the text on the page, as these are not only used to tell what the linked page is about, but also what the page they are on is about to, the higher the relevance the better.
At the moment IOM is working on a careers advice site for school leavers and also with a site for careers advice for graduates, both these sites needing help with all of the above. More on the success of these sites later.
Please see out website for more advice and articles on online marketing.
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