Every website has internal links, but all too often these are mainly just those in the navigation, and worse still, in many cases these can either be images or poorly chosen words with no "Title" tag. Both of the latter will assist in "telling" the Search Engines what the pages are about, but those that use just use these two methods for internal linking are missing a trick.
You see, you are not limited to placing links in the navigation, after all you can have them anywhere you want on your pages, but what would be the point? Well the point is that the Engines, whilst looking at the navigation with interest, will look for "supporting evidence" on the pages of the site about what each page is about, thus some links in the text will do both the sending and receiving pages some good.
There is even better to come though, as the links on the pages can be longer and perhaps more descriptive than it is possible to use in any navigation. They do however have other advantages, in that the Engines take a deal of interest about the words that are around these links. Thus, if the linking text is surrounded by words that relevant to the page that is being linked too, then that link will gain even more points and help move your pages up the rankings for their targeted keywords.
They'll be more on the subject of internal linkings soon, this time covering the topic of Page Rank Sculpting.
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