Last week Google launched its new "Knol" service, which is designed, they say, to encourage people to create authoritative content which can then be indexed by its search engine and have Goolge ads added of course if you want. They reckon, that "Knols", will be different from blogs, which many see as casual and opinionated, Knols instead being fact based, informative, and well researched / well written articles on a very specific subject. For more information on Knol's see http://knol.google.com/k
All very interesting, but will the Knol have more power than a traditional blog?, some in the SEO world think that they may, and this of course could lead to lots of Knols being published for, in some cases the wrong reasons (nothing new there then).
However, for my part, anything new on the Web is welcome and the Knol, not being subject to being altered by any passing Tom, Dick or Harry, as with Wikipedia, means that it is a better marketing tool to publish the sort of expert information that can be provided by / for our clients.
Todate, the performance of the Knol, SEO wise, is up for debate, but for sure, it will get a hell of a lot of traffic, and thus deserves careful consideration in any marketing strategy.
By the way KNOL a trademarked term = A unit of KNOwLedge.
More information on online marketing available on our site www.intelligent-online-marketing.com
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