Many reading this blog will know what Searchandising (you guessed it, it's a USA term) is all about, but many won't, so lets start with a quick preci.
The first part of the word "Search" gives the game away a bit, as the focus of this particular bit of Web Marketing Science is about how people search, but not on the Search Engines, no, instead this is all about how people search "inside sites" using the internal search engine (or Google), the "andising" coming from the term "merchandising" meaning this context selling.
We all know how much importance is given to which keywords people use on the Search Engines, but many organisations (even big ones) seem to forget that the information trail that people are "giving them for free" when they use the search box on the site is worth more than its weight in gold.
The first part of the process is to make sure you are saving the search data (you can even do this when using Google as the internal search engine with a bit of trickery), and the second is make sure you look at it and analyse it and deduce what it is telling you. The third part is to make sure that the searches made end up giving the user the information they should, again many internal engines are bad at this.
The benefits of this can be many and Intelligent Online Marketing will be adding a whole section to its website in the near future to advise people on this "missing link" to Internet Success.
For more expert articles on online marketing visit our website www.intelligent-online-marketing.com
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